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education, community, built
meet the founder
hey girl, heyyy!
it’s me - uneesa, founder of ayda —your financial bestie.
after spending 10 years in financial communications working with global clients like Dubai Financial Market, JP Morgan, and Societe Generale, i kept noticing the same issue: women are overlooked and underserved in financial services. i knew i could use my skills to make a difference, so I set out to change the game.
for the past five years, i’ve been curating content and courses (you may know me as @uneesa.finance 👀) to help muslim women better understand their money. but I wanted to go beyond just education — i wanted to create something that felt like a big sister guiding you, while also giving you real tools to build the life you want.
enter ayda
ayda is for women just like you: ambitious, value-driven, and looking to build wealth in a halal way, supported by community and purpose.
ayda is your AI-powered financial bestie, delivering on-demand financial literacy tailored for muslim women. with a library of courses covering everything from halal investing to mortgages to pensions, ayda helps you navigate your finances with confidence.
and that’s not all! ayda, your financial AI bestie, will be on hand to answer your questions in real-time with quick refreshers and alternative explanations.
plus, with our yearly membership, you’ll get access to the girl’s club ♣️, where you’ll be invited to personalised events bringing your wellness journey full-circle with women just like you.